--- CASE STUDY

Fratelli Barbershop

Web Design & Development / SEO

Activities

  • UX/UI Design
  • Web Design and Developement
  • Search Engine Optimization

Client

Fratelli Barbershop

Year

2023

About.

Fratelli Barbershop is among the top barbershops in Al Quoz, Dubai. They believe that grooming goes beyond just haircuts and shaves; it’s about expressing individuality and crafting a complete masculine image. “Fratelli” means “brothers” in Italian, which perfectly reflects our identity as a community of style-conscious individuals who understand the significance of looking and feeling our best.

The goal.

Create a professional and engaging website for Fratelli Barbershop that increases online visibility, enhances customer experience, and supports business growth through effective appointment booking functionality.

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Services Provided

Website Design and Development

  • Custom Website Design: Tailored design that reflects the barbershop’s brand identity. Responsive layout for optimal viewing on all devices.
  • User Experience (UX): Implemented intuitive navigation to help visitors easily explore services, view stylist portfolios, and access pricing information.
  • Appointment Booking System: Integrated a seamless online booking system, allowing clients to schedule appointments conveniently.
  • Social Media Integration: Links to social profiles for increased engagement. Integration of social media feeds to display updates.

Search Engine Optimization (SEO)

  • Keyword Research: Conducted thorough keyword research to identify relevant terms and phrases that potential clients are searching for.
  • On-Page Optimization: Enhanced website content, meta tags, and images to improve search engine rankings and visibility.
  • Local SEO Strategies: Focused on optimizing local search results, ensuring Fratelli Barbershop appears prominently in searches for hair and beauty services in the area.
  • Content Creation: Developed blog posts and articles on hair tips, trends, and services offered, establishing the barbershop as a go-to resource in the community.

Impressive result.

  • Achieved first-page rankings for key local search terms, significantly boosting visibility.
  • Enhanced client engagement with the online booking system, resulting in a 28% increase in appointment bookings.
Fonts / Typography
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Color Palette
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