--- CASE STUDY

HSMC

Web Design & Development / SEO

Activities

  • UX/UI Design
  • Web Design and Developement
  • Search Engine Optimization

Client

HSMC

Year

2020

About.

This project successfully transformed Harley Street Medical Centre’s online presence, resulting in a modern, functional website that meets the needs of both the centre and its patients.

The goal.

The primary goal was to create a modern, user-friendly website that effectively showcases the medical center’s services, enhances patient engagement, and improves online visibility through SEO optimization.

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Services Provided

Website Design and Development

  • Custom Design: Developed a modern, responsive website tailored to the unique needs of Harley Street Medical Centre, featuring a clean layout, calming color palette, and easy navigation.
  • User Experience (UX): Focused on intuitive user journeys, ensuring patients can easily find information about services, doctors, and appointment scheduling.
  • Integration of Patient Portals: Implemented secure patient portals for easy access to health records, appointment scheduling, and direct communication with healthcare providers.

Search Engine Optimization (SEO)

  • Keyword Research: Conducted comprehensive keyword analysis to identify high-value search terms relevant to Harley Street Medical Centre’s services.
  • On-Page Optimization: Optimized website content, meta tags, and images to enhance search engine visibility.
  • Local SEO Strategies: Enhanced local search rankings to attract patients in the area, ensuring the medical center appears prominently in local searches.
  • Content Creation: Developed informative articles and resources addressing common health concerns, establishing Harley Street Medical Centre as a trusted authority in the community.

Impressive result.

  • Increased organic website traffic by 80% within 6 months.
  • Improved search engine rankings, with multiple keywords landing on the first page of search results.
  • Enhanced patient engagement through the new portal features, leading to higher appointment scheduling rates.
Fonts / Typography
Lato
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Color Palette
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